Linda Harley First Impressions Count. As soon as your staff leave the centre, they promote the name and branding of your business which will help to grow your client base and attract new enquiry, ultimately growing your business.
As a Childcare Business Broker I get to see a lot of businesses each month and a broad range of financial success between them. First impressions are important and do impact on the success of the business. One area that does vary between centres is whether staff wear uniforms and how much pride they take in their presentation.
I often experience family owned centres that have no staff uniforms yet for a relatively small investment I believe it can make a significant difference.
Often seen as a cost, there are some tangible benefits that should not be overlooked, including:
Professional Image
Research has shown employees wearing uniforms gives a professional image which can lead to a sense of trust, confidence and recognition.
Providing staff with uniforms that will take the wear and tear from their daily work is important especially for childcare service. Commercial uniforms are built to handle the “rough and tumble” of a working day that street wear just wont cope with.
Part of a Team
Uniforms make your staff feel part of a team, which can foster a sense of pride in their jobs and for your company. The pride they take will reflect in their presentation and in turn the confidence of your customers.
Additional Advertising
As soon as your staff leave the centre they promote the name and branding of your business which will help to grow your client base and attract new enquiry, ultimately growing your business.
Staff Appreciation
Providing staff with uniforms that will take the wear and tear of childs’ play is something they will appreciate for the convenience each day when preparing for work and the cost saving.
Any owner who sees uniforms as a cost should investigate further, you may be surprised by the return on your investment.
